Companies
investing in research to churn out ecologically amicable products reign the
future. Such products that claim to preserve nature with tangible scientific evidence
is the future of a firm's competitiveness in an era of saturation of brands.
The ethical stance of any corporate enterprise must inescapably focus on people
and planet to reap profits; else fade away in obsolescence. The evaluation
parameters of a corporate endeavour is based on the perceived economical,
environmental and élite benefits to the enunciated target segment.
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